CitrusAd

Citrus is a global digital advertising platform that enables retailers to monetise their online shelf space and suppliers to make more sales by better targeting their customers. Since it was established in January 2017, Citrus has attracted interest from forward-thinking clients in the US, Europe and Asia-Pacific to redefine the earnings potential of their online stores. To learn more about Citrus, visit https://www.citrusad.com/

CitrusAd co-founders CMO Nick Paech (left) with CEO Brad MoranCitrusAd co-founders CMO Nick Paech (left) with CEO Brad MoranAustralian digital ad platform CitrusAd has announced the signing of five major international retail clients, including Groupon in the US and Sainsbury'sbury's in the UK, as revenues more than double to AUD$1 million a month thanks to a COVID-inspired online shopping boom.

Brisbane-based Citrus, which has also opened its third office in the US, currently supports 40 retailers in 22 countries, serving 28 billion ad requests annually. It has achieved 2000 per cent growth compared to this time last year.  To this, Citrus will add Sainsbury'sbury's, one of the two largest supermarket chains in the United Kingdom, and Chicago-based Groupon, the American global e-commerce marketplace which connects subscribers with local merchants by offering activities, travel, goods and services in 15 countries.

Following a spate of recent deals, CitrusAd will now also be used globally by Ocado (the world’s largest dedicated online grocery supermarket), PC Components (Spain’s leading digital e-tailer), UK retailer Argos and leading international technology distributor Tech Data.

In Australia, the CitrusAd digital advertising platform is already used by major retailers including Coles, Woolworths, Officeworks and Dan Murphys. Launched in 2017 by former Adelaide Crows footballer, Brad Moran, CitrusAd is a retail SaaS (Software as a Service) company that turns retailer websites into revenue-generating digital advertising platforms.

Brad Moran Citrus square white WCitrus co-founder and CEO Brad Moran

Major retailers globally are deploying the Australian-developed Citrus eCommerce advertising platform to grab a greater share of the online advertising revenue dominated by companies such as Amazon, Google and Facebook.

Tier one retailers in the US, Latin America, Europe, Asia and Australia have launched the Citrus eCommerce ad platform, delivering extraordinary growth for an Australian tech company that launched the first retailers on its platform just 18 months ago.

Brisbane-based Citrus https://www.citrusad.com/ has won business from leading international retailers such as online supermarket Ocado in the UK, global retail media sales & technology company Triad, technology distributor TechData in Europe and a leading Asian online fashion retailer. Citrus is working with 20 major retailers in 11 countries and across seven different industry verticals accounting for over 1.3bn page views per month.

Citrus has also continued its success in Australia by deploying its retailer advertising platform for national supermarket group Coles

Citrus CEO Brad Moran said Citrus equipped eCommerce retailers with the technology to challenge US tech companies such as Amazon, Facebook and Google that have dominated the online advertising space to date. “Citrus is an eCommerce advertising platform designed from day one to empower retailers with the most targeted digital advertising system in the world for their suppliers, both big and small, to utilise,” he said.

Citrus co founders L R Mohammad Alinia Brad Moran and Nick Paech WCitrus co-founders (left-right) CTO Mohammad Alinia, CEO Brad Moran and CMO Nick Paech

Brisbane-based technology company Citrus is winning both global and tier one Australian retailers such as Dan Murphy’s to its online advertising platform which boosts web sales and keeps revenues in the local economy.

Led by CEO Brad Moran, Citrus provides online retailers and their suppliers a digital advertising tool similar in nature to Amazon’s advertising network that increases product sales from websites while retaining advertising revenues within the Australian retail ecosystem rather than losing it offshore.

Citrus equips retailers to create a new revenue stream and monetise their digital real estate by allowing suppliers to target customers by bidding in a live auction for prime product positioning and banner advertising on retail websites. The innovative Citrus real-time relevancy engine gives consumers a more personalised shopping experience by letting suppliers more accurately predict and satisfy their preferences through prime ad positions and banner placement at the online point of purchase.