Innovation

Impress Media Australia works with a range of innovative Australian companies and individuals. Please read the stories below for details.

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In Innovation
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Intrepid PR professional Mike O'Reilly spent half of December on the ocean waves as the passionate sailor completed his inaugural Rolex Sydney to Hobart yacht race as a crew member aboard the SA-based racing yacht Pale Ale Rager.

Mariner Mike not only manned the sails on the Elliott 56 yacht on the 1170 km maritime marathon, he played a central role in helping skipper Dr. Gary Shanks prepare for the race and deliver the yacht from Adelaide to Sydney. He also helped with media reports and filmed the epic for promotional purposes.

Ten years after surviving the fatal storm of the 1998 Sydney to Hobart Race, South Australia’s most competitive offshore yacht ‘Rager’ completed its ninth race to Hobart last month. Rager was the 25th boat across the line in the 64th Sydney to Hobart race, completing it in two days, 16 hours and 42 minutes. The after-race party took even longer.

For a more detailed report of Rager's performance, check out this SailWorld.com report . 

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In Innovation
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Globetrotters on British Airways are enjoying fine wines from family-owned Barossa Valley winemaker Rosenvale Wines during the run-up to Christmas.

Rosenvale Wines of Nuriootpa has delivered a significant order to the airline with its Rosenvale 2004 Reserve Shiraz for First Class passengers and Rosenvale 2006 Estate Semillon for Economy travellers.

Rosenvale Wines is a family business of the Rosenzweig family that makes and markets wine sourced from their Estate vineyards in the Barossa Valley, dating back to 1935.

The family has prime vineyard land in the northern Barossa which is managed under a Quality Assured grape-growing program and committed to production of super premium fruit. The majority of the fruit produced is sold to other winemakers, but the family retains a small amount of selected fruit to produce their very personal ‘Rosenvale’ label.

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In Innovation
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Michael Zerman ponders innovation at Willunga BeachAdelaide entrepreneur Michael Zerman claims that a Silicon Valley-like confluence of cultural factors predisposes Adelaide's Rundle Street precinct to be a hotbed of innovation.

Mr. Zerman states Adelaide has many local companies with a "Rundle Valley association, history or pedigree" including Hostworks, Maxamine, Rocksoft, Imagination, Scott Hicks' film ventures, Internode, the Chimo financial transaction gateway, CarbonPlanet, Kojo, Anifex, Zork, the YellowTail wine label, ViaMedia and Wakefield Press.

In a public paper responding to Terry Cutler's report, Venturous Australia - Building Strength in Innovation, Mr. Zerman asserts that Cutler's report underplays the importance of cultural factors in fostering innovation. "As a local response to Cutler, I'm positing a geographical and cultural model of innovation that focuses on the "Rundle Valley" experience," Mr. Zerman writes on his blog at www.zerman.net.

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