Innovation

Impress Media Australia works with a range of innovative Australian companies and individuals. Please read the stories below for details.

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A Cisco Systems technology event in Adelaide this week is nearly 80 per cent subscribed as its South Australian customers and partners seek a peek at its latest products.

Cisco Technology Solutions 2009 is a one-day show touring major capital cities across Australia and New Zealand. At the event, Cisco will demonstrate how its business strategies and leading-edge technologies are helping organisations to virtualise, mobilise and optimise resources, people and information assets for a sustained business advantage.

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Greg BirchCut costs not customers warns corporate gift expert

Corporate gifts specialist Office Range warns that many businesses risk cutting off communication with customers in their rush to cut costs in the economic downturn.

Office Range general manager Greg Birch said an unfortunately ‘knee jerk’ reaction to tougher times is to reduce the marketing budget. “Marketing simply means ‘to retain existing or prospect new customers’ with regards to your products or services,” he said.

“In tough times, it’s wise to look at what is really needed and what you can do without for a while - “trim the fat” so to speak. The problem is if you cut out a fundamental part of your company such as marketing, both new and existing customers may lose touch with you or even think you’ve gone out of business.

“The net result is an accelerating decline in revenues which makes the problem even worse."

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UniSA’s commercialisation arm ITEK has relaunched its website to make it easier for university researchers to successfully start transforming their research into a profitable business.

ITEK is responsible for developing commercial opportunities from research undertaken by the University of South Australia. After a three-month redesign process, the relaunched website delivers fresh insights on how to turn leading-edge research into a business that generates commercial returns for researchers, investors and the university.

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  2. Kids’ cabaret to aid Bali orphans cancelled (16 February 2009)
  3. RoxyMail launches SAAS access based on Microsoft Exchange 2007 (09 February 2009)
  4. SA set to announce bioscience award winners (02 February 2009)
  5. McGuire back for new Eve of Destruction (19 January 2009)
  6. Rager O'Reilly storms from Sydney to Hobart in his inaugural run (12 January 2009)
  7. Barossa wines fly First Class with British Airways (21 November 2008)
  8. 'Rundle Valley' tagged as likely innovation hotbed (15 October 2008)
  9. Premier to open new biotech incubator (08 October 2008)
  10. New book beats the price pain for parents (23 September 2008)
  11. Igatech renames itself A-DB Group (18 August 2008)
  12. Platypus launches tool for personalised learning (04 August 2008)
  13. Kid-friendly guide aims to ease petrol pain (30 June 2008)
  14. Miniskaff man moves forward to mentoring (02 June 2008)
  15. Concert to raise cash for forgotten tragedy in Kenya (16 May 2008)
  16. Anthill hunts for hungry young Croweaters (14 March 2008)
  17. Dynamic Creative drives business to leading car sales site (04 September 2007)
  18. SA Government eyes have it for iholder (04 July 2005)