Innovation

Impress Media Australia works with a range of innovative Australian companies and individuals. Please read the stories below for details.

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In Innovation
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Adelaide’s world-class resource recovery and waste recycling operation, the Wingfield Waste & Recycling Centre, has launched a website at www.wingfieldrecycling.com.au.

The Joomla-based website is designed to profile the activities and achievements of the collaborative cluster of commercial businesses on a site managed by the Adelaide City Council.

The Wingfield recycling precinct provides a "one stop shop" for waste receipt, processing and recycling by accommodating complementary resource recovery activities. This innovative centre recovers about 87 per cent of the nearly one million tonnes of waste materials delivered to the precinct each year.

When the Wingfield dump closed on December 31, 2004, it was widely recognised as an Adelaide landmark. In its final year, it received more than one million tonnes of waste materials which were used in landfill.

Since then, the former Wingfield dump property has been reinvented as the Wingfield Waste & Recycling Centre, an internationally recognised waste recovery and recycling facility that has harnessed commercial motivations to deliver significant environmental benefits. Managed by the Adelaide City Council, the 94-hectare precinct has four primary tenants – Amcor; Adelaide Resource Recovery (ARR); Jeffries Group and Transpacific Industries (TPI) – which are each involved in providing state-of-the-art waste recovery and recycling services.

More details about the Wingfield Waste & Recycling Centre can be found at www.wingfieldrecycling.com.au.

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In Innovation
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Media doyen Diane Beer has again topped the Impress Media footy tipping competition by leading the field by nearly two clear rounds.

Diane’s 15-point lead was ahead of Michael O’Loughlin, director of website-hosting specialist Alltraders, who was two points ahead of ABC Radio producer Robbie Brechin.

Impress Media managing director John Harris collected the wooden spoon – an achievement that reflected the pathetic performance of his no-longer-beloved footy team Port Adelaide.

Diane Beer has form in the footy tipping area: This is the second year in a row that she has collected the top spot on the Impress tipping pools.

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In Innovation
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RagerAdelaide PR veteran and passionate sailor Mike O'Reilly has launched a one-hour, video chronicling the 2008 Sydney to Hobart ocean race by yacht Rager, on its final race at the hand of skipper Dr. Gary Shanks.

Mr. O'Reilly, who sailed in his inaugural Sydney-Hobart last year, took two video cameras on the epic three-day race which saw 56-foot Rager as the 25th boat to cross the finish line.

Since his return to dry land, Mr. O'Reilly has compiled a one-hour video about Rager's last race owned by Dr. Shanks. Dubbed Rager: Going South...One Final Time, the video was launched at an invitation-only party on Saturday attended by many crew members from various Rager voyages.

When Mr. O'Reilly is not crewing for mates or sailing his own yacht O Really, he runs Adelaide-based communications agency, O'Reilly Consulting. Since he first started in PR 30 years ago, riding shotgun for the Chief Minister of the NT, Mr. O'Reilly has held roles as PR Manager for SA Brewing and Communications Director for Dean Brown's 1993 election win.

Learn more about Mike O'Reilly at www.oreillyconsulting.com/ or check out the rough cuts from his Rager video at www.youtube.com/watch?v=nnrMYTOuyW4

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