A smart technology team in Brisbane that has designed a range of successful telecommunications products for US corporation Accelerated Concepts Inc. is now stepping out of its parent’s shadow
Established 10 years ago, Accelerated is an innovator in global cellular, cloud and network communications with industry-leading hardware and software solutions that expand primary and failover data connectivity and management capabilities.
A little known fact is that for years, key product development initiatives for Accelerated in the US have come from its Australian subsidiary, a nine-person office based in the Brisbane suburb of Rocklea.
During the past year, under the leadership of Managing Director Matt Ramsay, the Australian operation has established itself as Accelerated Concepts Pty Ltd, registered for Australia Research and Development incentives and started developing a reseller channel in Australia and New Zealand. “My goal is start paying tax in Australia by growing the company from a cost centre to a profit centre for Accelerated,” said Matt. “There are plenty of opportunities in Australia, but our US parent has had its hands full handling growth in North America for the past few years. My role is to focus on developing our markets in Australia and New Zealand.”
Since creating its flagship product NetBridge in 2006, Accelerated has continued to innovate its line of cellular hardware, network management software and virtual private network (VPN) technology. Strong 2015 growth saw US core business revenue increase by double digits compared to the same period the previous year while its fixed wireless business increased by triple digits.
Matt said Australian retailers increasingly recognised the value of having a cost-effective business continuity solution to avoid the disruption of an Internet outage. “If the Internet goes down, this can impact their business severely by disrupting their ability to process over-the-counter sales,” he said.
“The 6300-CX is ideal for retail scenarios where they simply can’t afford to be down. With this device in place, should their primary Internet link go down, it instantly fails them over to a Telstra LTE cellular connection so that Internet access continues uninterrupted. As well as avoiding data loss, as soon as their primary Internet connection returns, our device goes back into dormant mode, so costly cellular data services are only used when needed.”
In the US, Accelerated cellular devices are certified by industry leaders including Verizon and AT&T.
When Matt joined the company last year, he recognised Accelerated’s Australian operation as a great opportunity. “We have nine people in this office with no manager, just engineers,” he said.
“We’re growing strongly in Australia. Late last year we hired on two hardware and software engineers and moved into a new office with three times the space to set up a new hardware lab. We expect to hire more engineers later this year to keep up with demand.
“These engineers design the hardware and software side of our products, which are manufactured in China and then sold and supported in the US. Our local team has worked for companies ranging from Australian tech export innovators such as Stallion Technologies, Moreton Bay Ventures and SnapGear to multinationals such as CyberGuard, Secure Computing, McAfee and Intel.
“We’re now building relationships with the telecommunications sector, both carriers and resellers, so that we can leverage our local expertise and US credentials, to start making more Australian sales. These products are professional-grade, so we plan to work with system integrators who can deploy them with the right cellular plan to provide customers with rock-solid business continuity.”
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About Accelerated www.acau.com.au
Accelerated Concepts, Inc. is a leading provider of enterprise wireless cellular network data hardware and services. Our solutions are used today in Fortune 500 companies and major Tier 1 telecommunications service providers. Founded in 2006 in Tampa, Florida, Accelerated Concepts, Inc. now has offices in Tampa, Florida; Chicago, Illinois; and Brisbane, Australia. Our executive team has more than 100 years experience in the telecommunications industry, including executive positions at IBM and AT&T. Accelerated Concepts, Inc. is privately held.
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