Major retailers globally are deploying the Australian-developed Citrus eCommerce advertising platform to grab a greater share of the online advertising revenue dominated by companies such as Amazon, Google and Facebook.
Tier one retailers in the US, Latin America, Europe, Asia and Australia have launched the Citrus eCommerce ad platform, delivering extraordinary growth for an Australian tech company that launched the first retailers on its platform just 18 months ago.
Brisbane-based Citrus https://www.citrusad.com/ has won business from leading international retailers such as online supermarket Ocado in the UK, global retail media sales & technology company Triad, technology distributor TechData in Europe and a leading Asian online fashion retailer. Citrus is working with 20 major retailers in 11 countries and across seven different industry verticals accounting for over 1.3bn page views per month.
Citrus CEO Brad Moran said Citrus equipped eCommerce retailers with the technology to challenge US tech companies such as Amazon, Facebook and Google that have dominated the online advertising space to date. “Citrus is an eCommerce advertising platform designed from day one to empower retailers with the most targeted digital advertising system in the world for their suppliers, both big and small, to utilise,” he said.
Australian energy storage company Redflow Limited (ASX: RFX) has secured preferred supplier status with Soul Energy to provide batteries for the first of a number of expected infrastructure projects throughout Australasia.
Headquartered in New Zealand, Soul Energy is a green energy systems integrator providing technology infrastructure solutions in New Zealand, Australia and the South Pacific. Its services include design, manufacturing, installation, support and monitoring systems. Partnering with Redflow has enabled Soul Energy to focus on key verticals, including telecommunications, utilities, agriculture and commercial as well as off-grid communities.
The total potential requirement for the first customer is as many as 200 Redflow batteries, likely to commence with an initial small order as early as June 2019. Following this customer awarding the head contract to Soul Energy, Redflow will finalise commercial battery supply terms which will include project staging and delivery schedules. The financial implications of the opportunity for Redflow will become apparent after these details are settled.
Digital Commerce expert UltraServe has signed a Strategic Collaboration Agreement with Amazon Web Services (AWS) to prepare for launching a disruptive new product next month.
Leveraging its proven expertise and experience in delivering digital commerce solutions for market-leading brands on AWS, UltraServe, next month, expects to deliver a modern, enterprise-grade platform solution designed to promote rapid business innovation aimed at improving site uptime, scalability, and performance. With its focus on simplification and automation combined with a pay-as-you-consume licensing model, the new UltraServe solution can remove many of the main barriers to entry associated with traditional digital commerce approaches.
Strategic early decisions made by UltraServe to be “all in on AWS” and “specialize on digital commerce” have enabled the company to successfully deliver digital commerce outcomes for its customers globally at any location in which AWS has a presence.
UltraServe has leveraged the extensive suite of services available from AWS, along with its rapid innovation cycles, to reduce much of the “undifferentiated heavy lifting” required for infrastructure. This has empowered UltraServe to focus on delivering its core value proposition for customers.
UltraServe CEO Matthew Hyland said the timing was perfect for UltraServe to “double down” on working with AWS. “We now have all the foundations in place to fulfill our corporate vision of becoming one of the market-leading digital commerce solutions for enterprises globally. With the power and support of AWS behind us, UltraServe can do something truly transformational,” he said.