Brisbane-based technology company Citrus is winning both global and tier one Australian retailers such as Dan Murphy’s to its online advertising platform which boosts web sales and keeps revenues in the local economy.
Led by CEO Brad Moran, Citrus provides online retailers and their suppliers a digital advertising tool similar in nature to Amazon’s advertising network that increases product sales from websites while retaining advertising revenues within the Australian retail ecosystem rather than losing it offshore.
Citrus equips retailers to create a new revenue stream and monetise their digital real estate by allowing suppliers to target customers by bidding in a live auction for prime product positioning and banner advertising on retail websites. The innovative Citrus real-time relevancy engine gives consumers a more personalised shopping experience by letting suppliers more accurately predict and satisfy their preferences through prime ad positions and banner placement at the online point of purchase.
Redflow’s ZBM2 zinc-bromine flow batteries have solved the problem of insufficient energy supply that was holding back a $4 million renovation of a heritage-listed building in central Adelaide.
After architectural firm Williams Burton Leopardi bought the derelict 1916 Darling Building, largely neglected since the 1960s, they learned that the planned peak energy demand for the renovated building would require more electricity than the local power grid could supply. The peak power draw during summer was calculated at 290 amps - whereas SA Power Networks could initially supply only 150 amps, although this was later revised upwards to 200 amps.
Williams Burton Leopardi director David Burton said many solutions were so expensive they would have made the renovated building commercially unviable. “We didn’t have the space in the building for a transformer; gas would cost us hundreds of thousands of dollars and ‘winging it’ was not an option,” he said.
Australian energy storage company Redflow Limited has shipped zinc-bromine flow batteries made at its new factory in Thailand to fulfil its largest-ever order for use in a digital television network in Fiji.
New Zealand-based telecommunications infrastructure specialist Hitech Solutions last year chose Redflow’s ZBM2 batteries to provide energy storage for Fiji’s new digital television network which it is deploying for the Fiji Government throughout the Pacific nation, including remote islands.
Hitech Solutions ordered US$1.2 million worth of Redflow ZBM2 batteries to store and supply renewable energy to power the Fijian digital TV network. The company, which has operated a five-battery trial site in Fiji during the past year, intends to scale up its deployment of solar panels and Redflow batteries during the next six months. Hitech will install from five to 60 ZBM2 batteries at more than 10 sites in Fiji, many of which are on hills with no access to the country’s electricity grid.
Unveiled in December last year, the digital TV network will provide Fijians, even in the most remote parts of the country, with access to eight free-to-air television channels through a set top box, plus an option for catch-up TV. Digital television will also provide a platform to telecast important messages to people in maritime zones and rural areas in times of disaster, such as cyclones.
Hitech Solutions selected Redflow’s zinc-bromine flow batteries for the challenging project because of their robustness, long life, safety, temperature tolerance and straightforward recycling process. Hitech saved 40 tonnes of battery weight by choosing Redflow batteries over lead-acid batteries - the typical choice for telecommunication network energy storage.
Hitech Solutions Chief Technology Officer Derek Gaeth said Redflow batteries offered many benefits for the Fijian deployment. “The primary need was for a robust design with a long service life,” he said.