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“What really makes the difference is having more relevant creatives, so that people are more likely to click on our ads. This translates to many more conversions within the same budget. The key improvement is that we’ve spent money on promoting the actual car listings available on Drive.com.au which improves both the user experience and conversion.”

Kylie Gore, Drive.com.au

Customer: 

Online car sales site Drive.com.au

Challenge: 

Drive.com.au’s key objective was to build Search Engine Marketing creatives and keywords for used car listings in Google AdWords campaigns while meeting volume and cost-per-unique-visitor targets.

Solution:

 

After deploying the Australian-developed Dynamic Creative software, Drive.com.au was able to quickly create and optimise granular search engine ad campaigns with a high quality Google score.

Benefits: 

Drive.com.au created an additional 250,000 keywords and associated creatives which went live within two months, extending campaigns to take advantage of the ‘long tail’ of ads that match specific used-car listings. Drive.com.au was also able to measure results such as boosting productivity by hundreds of per cent, increasing click volumes and decreasing cost per click (CPC) by 30 per cent. 

Dynamic Creative:

e-channel online is a leading search engine marketing company founded in 1999 in Melbourne. e-channel online has leveraged its knowledge, history and experience to develop Dynamic Creative, a powerful, patented search engine marketing campaign optimisation tool.  Dynamic Creative solves challenges faced by all search engine marketing: in particular, the need to quickly optimise granular ad campaigns with a high Google quality score. The product can deliver immediate benefits to organisations that run large database-driven websites, such as travel, classifieds, online auction and retail websites. Learn more at http://www.e-channel.com.au/.


 

Kelvin HeathAsia-Pacific information security company Vectra Corporation has recruited an aspiring “iron man” and former EDS executive who held the role of IT Chief Security Officer for the Commonwealth Bank as a Senior Security Consultant at its Sydney office.

Kelvin Heath, a keen triathlete who was previously regional compliance manager for EDS, will provide IT security advice to Vectra clients with a focus on assisting them to comply with the Payment Card Industry Data Security Standard (PCI DSS) V1.1, established in late 2006 by all major credit card brands.

Kelvin has a wealth of experience from throughout the IT sector including computer operator, programmer, analyst, IT auditor, audit manager and diverse security management roles. His qualifications include Certified Information Systems Manager (CISM), Certified Information Systems Security Professional (CISSP), Certified Information Systems Auditor (CISA) and Qualified Security Assessor (QSA).

Utilising his vast auditing and consulting experience in the financial services sector, Kelvin’s primary role is to provide PCI DSS audit, assessment and remediation assistance to Vectra clients.

Chris SmerdonAsia-Pacific information security company Vectra Corporation is positioned for stronger growth after a global technology company purchased a majority shareholding in the Australian-based business.

CDC Software, a subsidiary of CDC Corporation, which provides industry-specific enterprise software applications and business services, has taken a controlling stake in Vectra, a leading provider of information security consulting services, managed services and enterprise security solutions. 

The investment in Vectra provides a strategic fit with Praxa Limited, CDC Software's consulting services company in Australia; This significantly strengthens CDC Software’s position in the IT security and services market in the Asia-Pacific region.

Vectra’s founding managing director Chris Smerdon will continue to lead the company, which employs about 60 people at offices in Adelaide, Sydney and Singapore.  The current operational and staffing structure of the business will remain unchanged.

iholderThe SA Government will offer thousands of its employees the chance to buy iholder, an innovative lightweight device that turns a notebook computer into a desktop unit for just $54.95.

Designed by South Australian entrepreneur Michael Zerman and industrial designer Michael Youds, the iholder portable computer stand addresses an increasing global OH&S concern about potential musculo-skeletal effects caused by long-term use of laptop computers.

Iholder’s first channel to market is Supply SA, part of Contract Services, a business unit within the Department for Administrative and Information Services (DAIS) in the South Australian Government. Supply SA delivers a range of stationery, hospital and general products to government agencies, benevolent organisations, schools and hospitals in South Australia and the Northern Territory.