Press releases that appear on the Impress Media website at www.impress.com.au are now automatically indexed by the Google News online news aggregation service.

Launched in 2006, Google News is a computer-generated news site that aggregates headlines from news sources worldwide, groups similar stories together and displays them according to each reader's personalized interests.

Google News ranks stories based on news content characteristics such as freshness, location, relevance and diversity.

Impress Media Australia managing director John Harris said the Google News listing was part of the company’s commitment to making its customers’ stories more accessible. “Our site has always had high visibility on the Google search engine,” he said.

“Having our content indexed by Google News takes that visibility to the next level, which is good for both our customers and for anyone looking for information about them. ”

Impress Media Australia is an Adelaide-based Public Relations agency that specialises in communicating the business value delivered by technology. As well as publishing press releases on its high visibility website, Impress Media also releases announcements on its Twitter and Facebook pages. Impress customers include broadband trailblazer, logistics specialist Northline, 3G SaaS expert Virtual Ark seed investor Playford Capital and network device distributor PC Range.

For more information about Impress Media Australia, visit www.impress.com.au or email jharris@impress.com.au.