Software developer 2moro mobile reports that nearly 6500 people have downloaded its free iPhone application for finding and booking Adelaide Fringe acts, more than 18 times the 2009 Fringe total.

Developed in collaboration with Formicary Australia and Adelaide Fringe, the Fringe 2010 app allows iPhone users to search for shows by category, performer and time, with the ability to automatically obtain the latest details about Fringe events. It can also use the iPhone’s built-in GPS software to find the location of a show venue. Users can bookmark shows that they like the look of and automatically call the FringeTix office to book tickets.

By yesterday, 6485 copies of the Fringe 2010 app had been downloaded in Australia from Apple’s iPhone AppStore – compared to 350 copies for the entire 2009 Fringe, where it was launched.

2moro mobile is an Adelaide company that develops ground-breaking applications for the iPhone. Last week, 2moro mobile launched an Australian first with its WOMADelaide iPhone app, which contained an augmented reality function that let users identify performers by simply pointing the iPhone handset at the event stage. Nearly 2400 people downloaded 2moro’s WOMADelaide iPhone app.

2moro mobile CEO Peter O’Neill said the Fringe 2010 iPhone app‘s overwhelming success was because it made it easier for people to enjoy the Fringe. “Finding what’s on is quick and simple, without having to sort through dozens of pages in the printed program,” he said. “People are voting with their fingers.”

Formicary Australia managing director Bas Scheffers said last year’s Fringe app for the iPhone was created at the last minute after "a chance meeting”. “This year, with the app available since the launch of the program, it's been a big hit,” he said.

"Adelaide Fringe requested Formicary work together with its mobile partner 2moro mobile. That has worked so well we are now marketing the Festival Application platform together under the name Fringe Genie.”

For more information about 2moro mobile, visit www.2moromobile.com.

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