Australia’s popular iPhone-based ordering system NoQ (No Queue) has extended its market reach by agreeing to develop self-branded versions of the intuitive ordering system for customers.

NoQ’s developer, Hub IT, founded by former Adelaide Crows ruckman Brad Moran, has already sold eight self-branded versions of NoQ Plus to customers including Bean Bar and Aroma Café.

Launched in August last year, NoQ www.noqapps.com.au allows customers to use an iPhone app to order and pay in advance for coffee or food orders to avoid queues at the counter when they reach a store. The vendor issues an online receipt and confirms a time to collect the order. Payment occurs automatically via credit card using the secure CTEL payment gateway.

In December last year, the 10,000th NoQ app was downloaded from Apple’s AppStore.

NoQ is unique in the Australian marketplace as an easy-to-use app that allows customers to order products from multiple vendors. NoQ’s transaction-based revenue model makes it affordable for vendors of any size. NoQ requires no special hardware and is simple for staff to learn and use.

Hub IT founder and director Brad Moran said NoQ had worked so well that some vendors wanted their own version of the ordering app. “After a number of requests, we decided it would benefit both NoQ and vendors who want this deeper engagement with the system,” he said.