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Innovation

Impress Media Australia works with a range of innovative Australian companies and individuals. Please read the stories below for details.

 Filthy Animal founder Simon MorrisFilthy Animal founder Simon MorrisA cheeky Aussie entrepreneur hopes his new venture will be flush with success after releasing a shockingly shaped soap that has more do with the loo than a good lather.

Dubbed Filthy Animal, Simon Morris’ novel business has released a turd-shaped soap just in time for Christmas - with the hygienic goal of prompting people to wash their hands after using the loo.

Simon said he’d received a lot of interest and a bit of ribbing about this defecatory delight. “My mates reckon this is the most crap present you could give someone for Christmas,” he said.

Conservation SA CEO Craig WilkinsConservation SA CEO Craig WilkinsConservation SA is alarmed by revelations that “independent” advice for the Royal Commission that has recommended a nuclear waste dump for SA was provided by long-time advocates for the dump. 

Conservation SA is responding to reports from ABC Radio that two of the authors of allegedly independent technical analysis of the business case for a high level nuclear waste dump are President and Vice President of a group that advocates for the international storage of nuclear waste.

ABC Radio has reported that two of the authors of a report for the Royal Commission co-authored by consultancies Jacobs and MCM were Charles McCombie and Neil Chapman, who are the President and Vice President of ARIUS (Association for Regional and International Underground Storage).

Jacqui CoatesT for Tourist plates founder Jacqui CoatesA fatal car crash that deprived a family of its mother planted the seed of an idea for a road safety awareness initiative that aims to cut the number of accidents involving tourists visiting Australia.

In February 2011, Strathalbyn mother-of-five Jayne Guttilla was killed in a head-on collision by an Italian tourist driving his car on the wrong side of the road. It was the second South Australian road fatality in a year caused by an international tourist driving on the right-hand side of the road.

Since then, Jacqui Coates and Trish Crosby of Milang have developed the T for Tourist plates program to place identifying plates on tourists’ cars to show they are unfamiliar with local roads.

Jayne Guttilla’s now 26-year-old son, Josh, who lives with three younger brothers, strongly supports the T for Tourist plate program. “I think it’s a great idea,” he said.

Craig WilkinsCraig WilkinsA nuclear waste repository under construction in Finland has few lessons for the global high level nuclear waste dump proposed for SA warns the state’s peak environment body, Conservation SA.

Conservation SA CEO Craig Wilkins said there were so many differences between the Finnish and the SA nuclear waste plans that the Premier’s current study trip there would provide little insight. “Comparing Finland to South Australia is a waste of time as the two nuclear dump plans are completely different,” he said.

“It’s like comparing apples and oranges - or in this case, lemons. If the Premier wants to see an operating deep underground nuclear waste facility, he should go to New Mexico’s $25 billion Waste Isolation Pilot Plant in the US – which has a very instructive history.