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Globetrotters on British Airways are enjoying fine wines from family-owned Barossa Valley winemaker Rosenvale Wines during the run-up to Christmas.
Rosenvale Wines of Nuriootpa has delivered a significant order to the airline with its Rosenvale 2004 Reserve Shiraz for First Class passengers and Rosenvale 2006 Estate Semillon for Economy travellers.
Rosenvale Wines is a family business of the Rosenzweig family that makes and markets wine sourced from their Estate vineyards in the Barossa Valley, dating back to 1935.
The family has prime vineyard land in the northern Barossa which is managed under a Quality Assured grape-growing program and committed to production of super premium fruit. The majority of the fruit produced is sold to other winemakers, but the family retains a small amount of selected fruit to produce their very personal ‘Rosenvale’ label.
The Rosenvale Vineyards story began in the European province of Prussia
in 1850 when Gottfried and Johanna Rosenzweig immigrated to Australia
fleeing a life of poverty, revolution and wars. They settled in the
small Barossa Valley village of Moculta in 1858.
Their offspring, James and Sahar Rosenzweig, now manage the day-to-day
operations of Rosenvale, along with a small team of dedicated staff.
The winery uses a ‘minimal interference’ approach to winemaking with
open top vats for fermenting and a basket press to keep some of the
traditional winemaking activities alive as they play an important part
of the ‘human element’ of the family’s wine culture. Rosenvale was
rated a ‘5 Star Winery’ by James Halliday, in his 2008 Wine Companion
book.
“Gottfried and Johanna’s vision was a better life for their family,
and our vineyards and winery show the commitment to continue that dream
for future generations,” says James.
Doing business with British Airways…
So how does a small family winery deal with a multinational
airline? James said business with BA had been a positive experience
with organised, helpful people and good guidelines.
“Rosenvale was asked to submit wines to a specialist tasting panel
after one of our wines was discovered at a restaurant by a supplier to
British Airways. I believe that limited tenders are offered for
supplying wines and any wine selected must pass an expert tasting
panel.
“They are a great business partner and I found we share similar
business ethics. I like to conduct business in a win-win environment
for all companies in the supply chain. This reflects a pride in family
values and a respect that our founders would have expected.”
In Australia, Rosenvale has limited distribution and seeks out
speciality bottle shops and restaurants with customers wanting to
experience ‘a change’ to corporate styled wines.
The Company is exporting into several key European countries. It has
existing links in the Asian market with a small presence in the USA and
Canada.
www.rosenvale.com.au
For information or interview, please contact James Rosenzweig on 0407
390 788, 08 8562 3533; or for immediate media assistance, Mike O’Reilly
on 0414 882 50
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