“What really makes the difference is having more relevant creatives, so that people are more likely to click on our ads. This translates to many more conversions within the same budget. The key improvement is that we’ve spent money on promoting the actual car listings available on Drive.com.au which improves both the user experience and conversion.”

Kylie Gore, Drive.com.au

Customer: 

Online car sales site Drive.com.au

Challenge: 

Drive.com.au’s key objective was to build Search Engine Marketing creatives and keywords for used car listings in Google AdWords campaigns while meeting volume and cost-per-unique-visitor targets.

Solution:

After deploying the Australian-developed Dynamic Creative software, Drive.com.au was able to quickly create and optimise granular search engine ad campaigns with a high quality Google score.

Benefits: 

Drive.com.au created an additional 250,000 keywords and associated creatives which went live within two months, extending campaigns to take advantage of the ‘long tail’ of ads that match specific used-car listings. Drive.com.au was also able to measure results such as boosting productivity by hundreds of per cent, increasing click volumes and decreasing cost per click (CPC) by 30 per cent. 

Dynamic Creative:

e-channel online is a leading search engine marketing company founded in 1999 in Melbourne. e-channel online has leveraged its knowledge, history and experience to develop Dynamic Creative, a powerful, patented search engine marketing campaign optimisation tool.  Dynamic Creative solves challenges faced by all search engine marketing: in particular, the need to quickly optimise granular ad campaigns with a high Google quality score. The product can deliver immediate benefits to organisations that run large database-driven websites, such as travel, classifieds, online auction and retail websites. Learn more at http://www.e-channel.com.au/.